A Plan You Can
Keep Up With
Platform Choice, Made Honestly
We look at where your customers actually spend time and what content you can realistically produce, then commit to one or two platforms properly. Being genuinely good on one beats being forgettable on four, and it costs a fraction as much.
A Content Rotation, Not a Blank Page
Four repeatable post types on rotation: the work you did, the questions you get asked, the proof from customers, and the people behind the business. The decision of what to post stops being a decision.
Monthly Batching and Scheduling
One production session per month covering photography, writing and scheduling. Everything goes into the calendar in advance, so a busy week does not become a month of silence.
Creative Production
Photography and video direction, graphics, captions and editing, all consistent with your brand. Real work and real people wherever possible, because that outperforms stock imagery by a distance for small businesses.
Community and Message Management
Comments answered, direct messages treated as the leads they usually are, and enquiries routed into your CRM rather than sitting unread in an app. Response speed on social matters as much as it does on the phone.
Reporting on Enquiries, Not Followers
Profile visits, link clicks, messages and attributed enquiries. Follower count is the least useful number on the dashboard and we will not build a strategy around it.
How We Run Social
Built so it keeps running during your busiest month, which is when most social media quietly stops.
Audit and Choose
We review what you have, what has actually produced enquiries historically, and where your customers are. Then we pick the platform or two worth committing to and set the others aside without guilt.
Build the Content System
We define the rotation, agree the tone, sort out your profiles properly, and set up the scheduling and reporting tools. The point is a system that runs whether or not anyone feels inspired.
Produce in Batches
One session a month: gather material, write everything in one sitting, schedule it out. Writing twelve captions at once is considerably faster than writing one twelve times.
Engage Daily, Briefly
Comments and messages get handled every working day, because a message left for two days is a lost customer in exactly the way a missed call is. This takes minutes, not hours.
Review Monthly and Shift
We look at which post types produced profile visits, clicks and enquiries, then move the rotation toward whatever is working. It is usually the work and the proof, which is convenient, because they are the easiest to produce.
What Social Should
Actually Do for You
Confirmation, at the Moment It Matters
Most people check your social before they call. An active, credible profile turns a maybe into a yes. An abandoned one does the opposite, which is why dormant accounts are worse than none.
Enquiries Through the Inbox
Direct messages have become a primary enquiry channel for many small businesses. Treated properly and answered quickly, this alone often justifies the work.
Consistency Without the Daily Load
Batched production means the account keeps running through your busiest month. That consistency is what most small business social media never achieves.
Compounding Familiarity
People buy from businesses they recognise. Steady visibility with past customers and local audiences produces referrals and repeat work that are almost impossible to attribute cleanly and are very real.
Questions We Get
About Social Media
Three times a week on one platform is plenty for most small businesses, and two done consistently beats seven for a month followed by nothing. Frequency matters far less than relevance and consistency, and the daily-posting advice is aimed at accounts whose business model is the account itself.
Instagram if the work is visual and you sell to consumers. LinkedIn if you sell to other businesses. Facebook if you serve a defined local area, where local groups remain genuinely underrated. TikTok or YouTube if you can commit to video properly. We will recommend based on where your customers are, not on what is fashionable.
Either works. The strongest results usually come from a mix: you capture raw material during the month, which is the part only you can do, and we handle direction, writing, editing and scheduling. We can also run full production if you would rather not be involved in the capture.
Often, yes, and they are different jobs. Organic posting builds credibility and serves people already aware of you. Paid social reaches people who are not. If you want new customers at pace, paid is the lever. If you want to look like a real business when someone checks you out, organic is.
Profile visits, link clicks, direct messages, and enquiries attributed to social through your form and your CRM. We also ask new customers where they found you, which is crude and genuinely informative. Follower growth gets reported but never drives decisions.
Either revive them properly or take them down. A dormant profile with a last post from 2023 actively damages credibility, because prospective customers read it as a sign the business may not still be operating. Reviving is usually straightforward and we will handle the cleanup as part of setup.
Yes, though usually as a supporting act rather than the main source. Where it earns its place for service businesses is in the messages, in local groups, and in confirming credibility before someone calls. Judged on that job it performs well. Judged as a direct replacement for search or ads it usually disappoints.
Realistically, an hour or two. Taking photographs during your normal work, a short call to talk through what is coming up, and approving the batch. Everything else is on us.
Tired of Posting
Into the Void?
Book a free call and we will look at what you have been publishing, what it produced, and what a sustainable plan would look like.
Talk About Your Content →